This afternoon as I was driving across town, I passed at least six human sign holders. You’ve seen them: Those people at busy intersections holding a massive posterboard arrow, usually advertising new homes for sale or a tax free sale on mattresses. I was living in Denver the first time I really noticed one of these sign holders, and it made an impression. It was about 50 degrees out with a foot of snow on the ground, and this woman was wrapped up in about six layers of clothing with just her eyes peeking out through a scarf and knit hat. The sign she was holding was a picture of this guy with two siberian tigers and a big “Weekend Sale” headline. She was standing there rigid as a post, listlessly tilting the sign up and down. All I could think was, “How miserable must it be doing the job of a 2×4 and some nails?”
If I ran a Human Billboard company July 12th, 2010
Tags: human directionals, human sign holders, Marketing
Posted in Ideas, Marketing | No Comments »
Buying domain names is like a crack addiction May 18th, 2010
I logged into my GoDaddy account the other day (worst UI ever), and was greeted with a scary-looking warning that I had 27 domain names set to expire soon. That got me thinking about how many names I actually own, and how much I was spending annually on registrations. The answer startled me: I have 327 domains in my account (and at least a dozen with other registrars). Shit. At $10 a pop, that’s $3,270 a year I’m throwing at largely unused and dormant names. I’ve recently been on a minimalism/life simplification kick, so I decided then and there that it was time to do some pruning.
Tags: domains, Ideas, simplifying
Posted in Ideas | 1 Comment »